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Tuesday, April 21, 2015

Peter J. Karol
By Peter Karol. Peter is an Associate Professor Of Law, New England Law | Boston and Of Counsel To Sunstein Kann Murphy & Timbers LLP
 
The following article appeared first in Bloomberg BNA’s Patent, Trademark and Copyright Journal in a slightly different form.  The article follows up on Prof. Karol’s previous article published here discussing a widely-followed copyright case involving the preparation of course packs for university students in which portions of copyrighted texts are electronically assembled.  In the article below, Prof. Karol discusses an important but largely ignored aspect of the case, one that arises because the university in question was a state university.  Prof. Karol assumes familiarity with the four-factor fair use analysis common to copyright cases that is explained in his earlier article.

The most significant—and difficult—aspect of the Eleventh Circuit’s recent opinion in the electronic course pack fair use fight known as Cambridge University Press v. Patton[1] might be the one that received the briefest treatment.

It took the district court just one paragraph to dispose of defendants’ contention that, as state actors sued in their official capacities as board members and officials of a state university, they were shielded from suit by Eleventh Amendment sovereign immunity. Through their failure to cross-appeal the issue, defendants waived the right to have the court of appeals consider that issue at all.[2]

The problem with this back-of-the-hand treatment, though, is not simply that the district court might have erred in its analysis of a hard issue. Plaintiffs had at least a decent argument, accepted by the district court, that the Ex parte Young exception (explained below) to that constitutional bar allowed it to hear a case against state actors accused of violating federal law on a continuing basis.

The trouble, rather, is that such a cursory disposition of the issue obscures the dramatic role that the Ex parte Young posture should be (and, quietly, is) playing in the litigation. Namely, Ex parte Young slants every aspect of a case towards the future. Its entire reason for being is to alter future conduct by state actors, and avoid future violations of federal law (especially, but not neces­sarily, the federal constitution).

Prospective, Retrospective Conflict. Yet the analytic fair use framework adopted by the court of appeals in its recent decision in Cambridge Univ. Press is purposefully retrospective. Through its insistence on work-by- work, particularized fair use inquiries, it focuses the litigation on a series of discrete, unique events (48 infringements, each alleged to be a fair use) in the past, by specific people far removed from the state apparatus (academic professors and librarians) at a few moments in time (namely, in 2009).

This deep and undiscussed conflict—between Ex parte Young’s prospective, and fair use’s retrospective, vantages—places the otherwise leading case on disconcertingly weak ground as general precedent.

To step back, in Cambridge Univ. Press a group of academic publishing houses sued officials and board members of Georgia State University in a challenge to that university’s institutional practices regarding so-called electronic or digital course packs. (Electronic course packs are the digital analog to paper course packs—usually collections of articles and book excerpts selected by professors for students to read in their courses. The selections are generally uploaded to password-protected electronic reserve systems maintained by university libraries for student access.)

The particular allegations in Cambridge Univ. Press shifted somewhat throughout the litigation. By the time of trial, however, the district court understood plaintiffs primarily to allege that Georgia State University’s 2009 copyright policy, because of its misapplication of fair use principles, caused professors and librarians (non-parties) to commit widespread copyright infringement as they, among other things, selected, scanned, and electronically posted unlicensed materials for students to read for their GSU courses.[3] The named defendants, in turn, were alleged to be responsible for that infringement (a theory sometimes considered an allegation of direct, and sometimes indirect, infringement). Plaintiffs urged the district court to sharply limit the practice going forward.

After some back and forth regarding the number of alleged infringements, all occurring in 2009, the district court found that of the 74 claimed infringements, plaintiffs had established a prima facie case in 48 infringements. It then proceeded to perform a fair use analysis on each of the 48 instances, concluding that fair use applied as a defense to infringement in all but five instances.[4]  (More)



[1] 769 F.3d 1232, 112 U.S.P.Q.2d 1697 (11th Cir. 2014)(88 PTCJ 1623, 10/24/14).
[2] Cambridge Univ. Press, 769 F.3d at 1255.
[3] Id. at 1242-1246.
[4] Id. at 1252.

 

Wednesday, April 8, 2015

Briefings from the Trademark Universe

Steven A. Abreu
By Steven Abreu. A member of our Trademark Practice Group
 
From Sunstein’s trademark curiosity desk, here is a look at some recent developments:
  • Tacking: When owners of similar trademarks argue over who has superior rights to the mark, the question often arises as to which owner first used it.  This may give rise to the further question of whether a modification of the mark over time results in a different mark (and therefore a shorter period of use of the current mark), or whether the uses of the variants can be “tacked” to each other so that the owner can claim one long, continuous period of use.  The U.S. Supreme Court has held that this is a question of fact, not law, and thus in a jury trial it is a matter for the jury to decide.
  • Quantifying the value of marks: A study published by Markables, a trademark valuation service, demonstrates the value of trademarks by analyzing the figures in the most expensive brand acquisitions of 2013. Among these acquisitions were expensive brands such as HJ Heinz, Corona (beer), Joseph A. Bank (clothier), Saks Fifth Avenue (department store) and Skippy (peanut butter). The study compared the total purchase price paid for the acquisition less the value of tangible assets acquired, such as equipment, inventory and receivables. The difference between the two figures is attributable to brand value. For the top 20 acquisitions in 2013, the average percentage of the total purchase price attributable to the value of the brand is 34%. Thus, in deals reaching into the billions, the value of the brands, the trademarks, and a robust trademark protection strategy was evident.
For example, Markables valued the Heinz brand alone at $12 billion when the tangible assets were subtracted from the overall purchase price. The Sprint brand, used in telecommunications, was valued at $6.4 billion. Further down the list at number 16, Wish Bone, a salad dressing brand name, was valued at $348 million.
 
World Trademark Review observed that the Markables study highlights the role of brands and, by extension, trademark protection, as a “direct contributor to the corporate bottom line.”
  • So-and-so sucks: Vox Populi Registry recently won a yearlong battle to be appointed by ICANN as the registry in charge of the .sucks top-level domain. The .sucks domain has caught the attention of a number of industry insiders for its peculiar pricing structure. Originally it was announced by Vox Populi that a one-year registration for a domain on the .sucks registry would cost $25,000 to trademark owners to register in the “sunrise period.” Concerns over profiteering on the backs of trademark owners prompted Senator Rockefeller of West Virginia to write a letter to ICANN chairman, Dr. Stephen Crocker, regarding the domain. “Will your organization allow a third party to purchase and operate ‘ICANN.sucks’?” the senator wrote.
Vox Populi has been reported to be rethinking its pricing structure. One wonders whether pressure from ICANN or the US Senate has had an impact. CEO John Berard told internet publication Domain Incite that the company has been rethinking its pricing strategy. “We are considering something much more in line with current pricing practices,” he said. (More)